Food Lovers Market
The next step in the evolution of Fruit & Veg City was to create a modern eatery where food aficionados could indulge in a range of gourmet foods. It was this vision that finally gave birth to the Food Lover’s Market, a theatre of food that was designed specifically with connoisseurs in mind.
The Fruit & Veg City team crossed the globe in search of the hottest international trends in food. They visited the United States, Europe, Australia and the East, and then brought the best elements of what they saw back with them. The result is the stylish and modern food emporium called the Food Lover’s Market.


At the Food Lover’s Market we cater for the discerning customer, the connoisseur, the professional ‘foodie’ and, of course, our regular customers who are used to the exceptional quality and variety on offer at Fruit & Veg City.
The Food Lover’s Market boasts a wide variety of departments that cater to every taste. Take a look at some of the highlights of the Food Lover’s Market:
Hot Foods
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Buchery
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Cheese & Deli
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In today’s fast-paced world, we don’t always have the time to cook for ourselves. This is where our Hot Foods department comes in. Here you will find a variety of ready-made gourmet dishes to take home and heat up for a delectable lunch or dinner. On the menu find anything from cooked chicken to spare ribs, with some roast vegetables to go on the side.
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At our Butchery, only the finest selection of meat will do. Here you can choose from normal lamb chops to more exotic delicacies such as pork armadillos. Our butchers take great pride in their work, and this passion seems to be paying off as more and more lovers of good food choose our butcheries because of the quality and variety of meat on offer.
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Those of you who are hosting an intimate party at home, or planning to enjoy the legendary South African sunshine with a picnic, will find everything you need at the Cheese & Deli department. With a vast number of exotic cheeses from around the world, as well as cold meats to satisfy every taste, you can choose snacks that will impress friends and family.
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Bakery
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Seafood
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Pizza, Panini and Pasta
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Moving over to the Bakery department, you will be enticed with the smell of freshly-baked breads and pastries of every kind imaginable. From artisan-style bread to milk tarts (a true South African favourite) our Bakery is a delight for any food lover!
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Our Seafood department always has a selection of the freshest fish, straight from the Atlantic Ocean. Here seafood lovers can get everything from fresh tuna to prawns, mussels and yellowtail. However, as a responsible retailer we make sure that we do our bit to protect the environment. That’s why we will never stock any fish that is on the endangered species list.
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At our classic Italian Pizzeria you can order delicious pizzas and divine paninis made the Italian way. Those of you looking to throw together a nice Alfredo or Linguini for dinner can get all your requirements at the Pasta department, or just order some pasta and have it made for you while you do your shopping!
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Fresh Produce
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Short Cuts
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Dried Fruit & Nut Bar
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Our fresh produce is provided to us through the large and efficient Fruit & Veg City network, ensuring that all our fruits and vegetables are always as fresh as can be.
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Short Cuts is your one-stop chopping block, where all your fruit & vegetables will be diced, peeled, chipped, sliced and chopped for you while you shop. And there’s no charge!
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For those of you who are in the habit of nibbling something healthy during the day, we’ve got great news! The Food Lover’s Market features an extensive Dried Fruit and Nut Bar with many healthy products to nibble on.
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